GroupM va exploiter les 32 millions de cookies français de Conexance

avril 24, 2015
Le GroupM va exploiter les 32 millions de cookies français de Conexance. un première sur le marché hexagonal.  Cette offre data / display permet de cibler 20 millions de foyers consommateurs. Dans le cadre de leur partenariat, Conexance fournira à GroupM ses datas de comportement d’achat exploitables dans l’environnement programmatique. Issus de bases de données transactionnelles mutualisées, les profils Conexance sont avérés et composés de 1 500 variables en moyenne par profil,...

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Arbonne Product Reviews - Superior or Deficient?

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Data Can Reveal Consumers’ Emotional Impact from Ads

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"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.
Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky.
More than a decade ago, Harvard Business School professor Gerald Zaltman reported that 95% of consumers’ purchase decision-making takes place in the subconscious mind without their awareness.
But to date, the majority of marketing studies have used only surfa...

Updated MRAID Spec Could Be A Mobile Video Demand Driver

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Specs and standards aren’t that sexy, but industry experts say the Interactive Advertising Bureau’s recent video addendum to rich media standard MRAID could be one of the keys to unlocking more programmatic mobile video dollars.MRAID is a mobile standard, used by many publishers and app developers, to render and serve mobile rich media programmatically. However, there is no common standard for mobile video.
Most mobile publishers support VAST [Video Ad-Serving Template] standards for ...

Roku Measuring Through Nielsen; Google Promotes Better Attribution

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OTT Metrics
Nielsen is bringing better measurement to Roku’s streaming players and to Roku TV. “We believe all TV will be streamed, and with it all TV advertising,” said Scott Rosenberg, VP of advertising at Roku. “With Nielsen, we’re integrating these capabilities directly into the Roku OS, enabling Roku’s channel publishers and advertisers to measure and transact on the industry’s leading metrics.” Adve...

LinkedIn’s Display Offering No Longer A Strength

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LinkedIn’s display business deteriorated during Q1 2015 and will continue to tumble, the company said during its quarterly earnings call on Thursday. While LinkedIn reported Q1 revenues of $638 million, up 35% YoY, its disappointing Q2 and full-year guidance ($670-$675 million and $2.9 billion respectively) sent shares plummeting more than 25%.
During the call, CFO Steve Sordello referred to a “secular shift away from display” as the firm’s sales force transitions to its new ad produc...

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3 Reasons You Should Consider Buying Mobile Media by Cameron Fitchett | Apr 30, 2015 | Knowledge Base
Why buy mobile media? It’s an important question to ask, especially considering how mobile campaigns are often ha...

Wiley CPAexcel Introduces 2,400 New CPA Exam Questions to Its CPA Review Course, Now Offers 12,000 AICPA Practice Questions

Sample CPAexcel Supplemental Question (Graphic: Business Wire)

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HOBOKEN, N.J.--(BUSINESS WIRE)--Wiley, a global leader in education and test preparation, announced the addition of 2,400 new multiple choice AICPA CPA Exam questions to its Wiley CPAexcel CPA Exam Review Course.
“Drilling on practice questions in the actual Prometric interface is absolutely critical to students’ confide...

PokerStars Institutes Massive, Retroactive Change To Affiliate Program

Chris Grove, May 1, 2015 10:23 PDT@OPreport

The world’s largest online poker site is set to make a drastic – and retroactively applicable – change to its affiliate program.
That’s per an email from PokerStars to affiliates (included in full below) announcing that as of June 1st, revenue share will only be paid on referred players for the first two years of the player’s activity.
The previous terms saw affiliates credited with revenue share for the lifetime of the player.
The change appl...

Affiliate Mission Launches Affiliate Program with eHungry.com

May 1, 2015
Affiliate Marketing

A small team of entrepreneurial minded individuals founded eHungry.com in 2003. Since then, eHungry.com has expanded in growth and revenue proportionately. Furthermore, this unconventional merchant has yielded convenience and efficiency to both restaurants and consumers alike through:




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