Nielsen Bakes Demo-Based Viewability Reporting Into Digital Ad Ratings

Beyond knowing whether an ad was viewed and for how long, marketers want to verify viewability percentages against key audience segments, which is the basis of a new alliance between Nielsen and Integral Ad Science (IAS).Although the two companies have partnered since 2012, they have now expanded the scope of their relationship to offer demographic-based viewability measurement for Nielsen Digital Ad Ratings in the US, Canada, Brazil, France, Germany, Australia, the UK and Italy.
The ...

Ad Blocking Stays In The Headlines; Axel Springer Maybe Interested In Business Insider

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Ad Blockalypse
The Randall Rothenberg “calm down about ad blockers” media tour continues, this time with a column at Ad Age (following up on Monday’s WSJ Q&A, where he also referred to ad blocking as “the latest crisis du jour”). In a scathing piece, the IAB CEO says profiting off ad blocking is “robbery, plain and simple -- an extortionist scheme.” He cites the potential damage to the overall economy (ad...

Rubicon Ad Exchange – Big Reach for Your Brand

Need to reach a big audience on premium sites? With access to an audience of 600 million web surfers through many leading sites and apps, Rubicon is a great choice for a Go2mobi campaign.
In fact, according to comScore, in 2012 Rubicon placed ahead of Google in reach with an astounding 96.2% audience share.
As well, with access to 40% of the comScore top 100 websites, Rubicon is a great exchange to use to access premium traffic. This “premium” advantage is bolstered by the fact that while Rubi...

Oracle’s Marketing Cloud Chief On The Next Phase For DMPs And Building A Universal ID Graph

Oracle’s aggressive stance on acquisition is evident when you consider its Marketing Cloud shopping spree, and it’s not backing down.It recently added web personalization platform Maxymiser to a long list of purchases that included data-management platform BlueKai, campaign-management tool Responsys and Datalogix.
The intent is to round out a complete stack that covers all channels of interest to a CMO, said Oracle Marketing Cloud SVP and GM Kevin Akeroyd.
Marketers don’t want a bunc...

Google Widens First-Party Data Onboarding; Vulnerable Cookies

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Matching The Search User
Google will widen support for first-party data onboarding, Digiday’s Garett Sloane reports. “The new program lets advertisers import their customer lists to Google and market to those audiences in Gmail, search and YouTube.” It’s a move straight out of the playbooks of many other Internet companies, including Facebook. How well can CRM demand compete with keyword intent in the Goo...

What Do the MRC’s Updated Viewability Guidelines Mean for Publishers?

Posted by Infinitive Difference Blog
August 31, 2015   0 comments
A linear-digital convergence acquisition, Hulu to offer “premium programmatic” and other top digital advertising stories. MRC Viewable Ad Impression Measurement Guidelines (Desktop) On August 18, the Media Ratings Council released an updated version of its viewability guidelines, part of its “plan to develop permanent guidance for mobile viewability measurement by the end of 2015.”

Don’t pop the Champagne just yet, however. ...

ComScore’s CEO On What The Rentrak Merger Means

The merger of comScore and Rentrak, announced Tuesday, creates a powerful new player providing unified digital and offline measurement.The deal poses a real challenge to Nielsen, which nevertheless is not about to be overthrown as the reining champ of marketing and media measurement.
Pending regulatory approval, comScore will begin to combine its digital audience measurement and cross-platform metrics with Rentrak’s lens into video-on-demand data from 120 million TVs and national box ...

Here Come The Bots: Assessing the Latest Ad Fraud Fear

Turn on tldr
You’d be forgiven for wondering if online advertising industry is one big house of cards. There’s no shortage of alarmist reports detailing everything from click fraud to unseen ad impressions to ad farms, all dedicated to ripping off advertisers.
The latest scare: bot traffic. Brands want the ad impressions they buy placed in front of human surfers, not robots. But shady traffic generation services are responsible for a growing number of “fake” ad impressions, and it’s advertise...

The perverse incentives that underpin ad fraud

Turn on tldr
The spotlight is now squarely on fraudulent non-human Internet traffic, even though it’s a problem that has existed for years. That might be because many of the key players — middlemen, agencies and even publishers — have no real incentive to stop it.
Last week, the IAB issued a set of “best practices” for reducing traffic fraud risk, intended to help ad buyers, publishers and ad tech middlemen like networks and exchanges avoid non-human, or “bot,” traffic. The guidelines feature... is worth $ 240.00

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Marcus Wild 

Video Content Strategist 
90 Seconds 
Video is the future of content marketing. That is, if it’s not the here and now. Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to rise as more and more realise the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It’s not difficult to see why.But you’ll have to do more than just make one to realise its full potential!

Marcus has be...

Mobile video ads: Now the fastest growing category in mobile advertising

September 30, 2015 Raymund Bautista
Mobile video ad spend more than doubled last year, making it the fastest growing category in mobile advertising. According to eMarketer, the mobile ad market is  expected to grow from $19.15 billion to $28.72 billion this year alone.
Digital video advertising has become one of the best ways to capture the attention of consumers when it comes to promoting products and services. We live in an age when the ability for tablets, smartphones, and computers to ...

Infographic: US vs. EU – Mobile Advertising on Each Side of the Pond

By Heiko Genzlinger on September 30, 2015 No Comments On both sides of the North Atlantic, mobile advertising is booming: This much is undisputed. Mobile ad spend is growing and even starting to eclipse other forms of digital marketing, such as desktop advertising. However, despite talk of a ‘Western mobile advertising market’ there are still significant differences in growth rates and levels of adoption across individual key markets. The one thing that all these markets have in common: a clear...

Humans vs. Machines: Why a hands-on approach still matters in mobile advertising

Assaf Suprasky, EVP of Mobile, Matomy Media Group
The perks of programmatic advertising have come at a cost.
A recent study found that brand safety, ad fraud and viewability haunt programmatic buyers the most due to the lack of control. Also notable is that of those surveyed, “three in 10 agencies were concerned about nonhuman traffic, as were more than one-fifth of marketers.” AppNexus has even jumped on these concerns, announcing it will guarantee fraud-free traffic. 
The strong, growing r...

U.K. Mobile Advertising Forecast to Overtake Television in 2016

By Georg Szalai, The Hollywood Reporter | September 30, 2015 10:30 AM EDT

Courtesy of Marshall
Mobile advertising spending in Britain will this year overtake newspaper and magazine spending and will in 2016 exceed TV advertising, according to a forecast from research firm eMarketer.
The company projected on Wednesday that U.K. mobile ad spending would jump 45 percent this year to $4.94 billion (£3.26 billion), compared with an estimated $4.05 billion (£2.67 billion) in print spend...

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Request For Applications (RFP NO. RFA No. AF-G1-2015) Alternative Fuel Initiatives School Bus Rebate Program

Key Deadlines Key Deadlines Date* Issuance of Request for Applications September 25, 2015 Submission of Questions October 16, 2015, 2:00 p.m. CT Response to Questions Posted October 23, 2015 Application Deadline November 6, 2015, 2:00 p.m. CT Rebate Award / Contract Execution November 30, 2015
Introduction: SECO issues this RFA to solicit applications from eligible Texas independent school districts (ISDs) for rebates to transition bus fleets to alternative fuels. SECO has ap...

SmartVault for Accountants Offers Productivity-Boosting Tools for Professionals

Isaac M. O'Bannon, Managing Editor On Sep 29, 2015
SmartVault, a provider of online document management and secure client portal solutions, has launched the newest version of SmartVault for Accountants. This new release addresses several common challenges that accounting professionals face daily—from manual, time-draining work that takes away from higher-value services, to ensuring compliance with security policies and regulations.
“SmartVault is an integral component of today’s ad...

New best android apps to earn online..My earnings & payment proof

Discussion in 'Payment Proof & Earnings' started by shaggyreetha, Sep 20, 2015.
shaggyreetha Member member Joined: Sep 4, 2015 Likes Received:

Note- All the apps is for worldwide as i am also not from US,Uk..i am from australia and i am getting paid everytime and on can use vpn if you are outside US,UK.

1- Here is the method:
First Download Fronto Lock screen from given link

ref- , to join Fronto. Just wake up your phone and get reward...

LinkWorth network review

Admin 7 days ago Articles, NET 30, Network Reivew, Payment Frequency, Paypal, UK, Wire Transfer 1 Comment 1,132 Views

Linkworth is a large and innovative marketing portal catering to both advertisers and their partners. The company was founded in the US. Their system is quite stable. Publishers have to wait for approval from admin. All the information about their website will be saved. To advertisers, they can choose any sites they want to put ads on. Then, the admin will send all requests ...