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Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.
Mining The Video
Reuters’ Malathi Nayak reports that Verizon is mulling free video packages. Though yet to be confirmed, Verizon CFO Fran Shammo says the company is considering an “‘advertising-type’ model, ‘not necessarily a consumer-pay model.’” The service, which is set to release this year, will also include original programming from outlets like Dreamworks and Verizon’s own Awesomeness TV. Shammo add...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.
Today’s column is written by Matthew Hauck, vice president at Datalicious.
Privacy is dead. Technology killed it.
For marketers, you could argue that this has created a utopia that was once only dreamed of.
But people don’t like to think that they are being “tracked” or that they are part of the “big machine.” Data privacy, by its very nature, is an infla...
Video ad spend will continue to explode, increasing 29% per year and reaching $23.3 billion by 2017, according to the latest update to ZenithOptimedia’s global ad expenditure forecast.While 29% is a decline from the 34% growth rate Zenith had in online video for 2014, the format is the fastest-growing digital ad category, partially due to mobile.
Zenith predicts mobile ad revenue will grow 39.8% through 2017, while desktop display will grow 4.6%.
Other factors driving online video gr...
On March 5, Jon Mandel, former CEO of Mediacom (owned by WPP) told an audience at the Association of National Advertisers Media Leadership Conference about widespread U.S. agency kickbacks.
He presented a document which purported to show how some of the kickbacks work... "...a media agency agreeing with an unnamed media vendor to an industry-standard 2% commission, but as much as 9% in volume-based incentives." (Ad Age) Since then, reports of kickbacks have appeared in The Wall Street Journal, ...
By Félix Sanz Justel, Marketing Effectiveness Manager at Telefonica CCDO (@tefdigital)
I was recently at a series of conferences organised by “El Periódico de la Publicidad” on mobile issues, and was keen to share the main discussion points that emerged:
Users first A couple of years from now, mobile will be the most used media. It is now time for us to think carefully about users. The user is the most important factor here – he looks at the smartphone first thing in the morning and before goi...
With today’s ever connected customers always searching for that ‘nearest’ restaurant or a shopping outlet while on the move, location-based mobile advertising does seem to be the first thing retailers should invest on this year.
If you’re wondering about the ROI of location-based mobile advertising in retail and why you should invest in iBeacon technology and Wi-Fi localization, you must definitely attend our upcoming webinar.
In our upcoming webinar, Prof. Anindya Ghose, Professor of Marketin...
ironSource offers tips you can use to optimize your campaigns and discusses the state of mobile advertising.
With eight years of digital media experience, Omri Halamish is a digital media expert with hands-on experience in business development, sales and product. Omri has helped clients increase audience and revenues by large multiples and drafted business plans and strategies that transformed product offerings. Omri currently manages business development for all mobile solutions at ironS...
30 March, 2015 WPP announces that its wholly-owned operating company Xaxis, the world’s largest global programmatic media and technology platform, has agreed to acquire Action Exchange, Inc. (“ActionX”), a leading mobile performance-based marketing business with an e-commerce orientation in the United States.
ActionX’s proprietary mobile-first data, audience targeting and dynamic creative advertising technology allows its clients to engage customers on multiple screens on the path to the poin...
March 30, 2015 -- By Mike Randazzo
One ad format, more than any other, is growing at a pace so fast today that it could one day soon be the most dominant format in all of mobile advertising.
We are referring, of course, to native mobile advertising.
“Native advertising is among the most talked about—and puzzling—aspects of the ad industry. Native is big and getting bigger, with spending expected to reach over 4Billion this year,” says the Mobile Marketing Association.
But with more companie...
The CPUC said it would release documentation more than a month ago
Michael Picker, president of the California Public Utilities Commission. Still waiting
California Public Utilities Commission President Michael Picker was listed as a sponsor of the gala dinner to honor his predecessor, held at the Julia Morgan Ballroom in San Francisco on Feb. 12.
Through a spokeswoman, Picker has said that was a mistake, that his only role in the party was to pay his own way.
The $250-a-plate dinner brought pr...
Posted by site_master on December 09, 2014 / Posted in Uncategorized
For the businesses that have them, well-run affiliate programs act as a synergistic cornerstone of the marketing funnel. They directly serve both as branding tool and product/service advertising medium while simultaneously contributing to the effectiveness of nearly every other commonly utilized marketing medium, often at a lower calculated risk and higher return on investment (ROI) than any other tactic.
Then how do you ...
ZNetLive’s Affiliate Program is a big source of revenue for a lot of our existing affiliates who make good money each month by recommending ZNetLive and its services via their websites, blogs, social media channels, email, newsletters, etc.
The key to get best possible results via ZNetlive’s, or any affiliate program for that matter, is to do the small things right. Remember, you get paid as an affiliate only when someone you refer purchases a service from us – and to ensure this purchase, ther...
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RME Enterprises, LLC
Avon.JPGGo to link
Edited Image 2014-1-...
Martin W Brennan, Contributing Writer, The Pratley Company Mar. 29 2015, 12:37PM EDT APIs are versatile things, used in many diverse industries. And according to Elad Natanson’s article for PerformanceIN, APIs are about to change the landscape of affiliate networks for mobile marketers by giving publishers more power and more freedom, and by automating the processes currently performed by sales reps and account managers.
APIs have removed the need for the slightly dated model of back-and-forth ...
Traffic Report Daily Unique Visitors: 5,603 Daily Pageviews: 28,015
Estimated Valuation Income Per Day: $ 70.00 Estimated Worth: $ 42,000.00
Search Engine Indexes Google Indexed Pages: Not Applicable Yahoo Indexed Pages: Not Applicable Bing Indexed Pages: Not Applicable
Search Engine Backlinks Google Backlinks: Not Applicable Bing Backlinks: Not Applicable Alexa BackLinks:
Safety Information Google Safe Browsing: No Risk I...
Clicks and conversions spike to push mobile ad spend beyond desktop by
Clicks on mobile ads don’t always lead to direct conversions but often influence desktop or in-store purchases, a trend that is convincing advertisers to spend more on mobile than desktop by the end of the year, according to a new report.
The shift in media budgets is driven by advertisers’ confidence in mobile swelling as the click-through and conversion gaps narrow between display, search and social on mobile. While brand...
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Some great features of our Affiliate Program With our advanced features, you'll fall in love with
Advanced statistics Here statistics on all the ads are displayed on real-time mode which lends you measure their efficiency.
One hundred million products Top-selling product from AliExpress. Apparel, jewelry, home & garden, electronics & accessories and other consumer niches.
Developer tools We offer SDK for developers. It is an interface for getting inf...
Requisition ID: 34096 Company: Expedia Affiliate Network Job Function: Customer Service and Call Center Requisition Type: Full-Time Regular Country: APAC State or Province/City: Multiple Locations Post Date: 03/03/2015 Education Required: Not Indicated Experience Required: Not Indicated Relocation Provided: No Position Description
New Business Support Manager, APAC (Locations: Hong Kong , Singapore)
The EAN Global Customer Operations team requires a dynamic, result...
Search Advertising or what KomDigit Agency team doing for Clients
” 46% of daily searches are for information on products or services”
”Consumers turn to mobile search for all kinds of retail items and don’t forget, 89% of these consumers support small businesses. 79% Clothing and apparel , 51% Electronics, 49% Home improvement’‘
Want to drive shoppers to Your website? Want to drive online shoppers to your storefront?
Search adverising agency target Your ideal customers, target by loc...