GroupM va exploiter les 32 millions de cookies français de Conexance

avril 24, 2015
Le GroupM va exploiter les 32 millions de cookies français de Conexance. un première sur le marché hexagonal.  Cette offre data / display permet de cibler 20 millions de foyers consommateurs. Dans le cadre de leur partenariat, Conexance fournira à GroupM ses datas de comportement d’achat exploitables dans l’environnement programmatique. Issus de bases de données transactionnelles mutualisées, les profils Conexance sont avérés et composés de 1 500 variables en moyenne par profil,...

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Greenhouse’s Integration with Appcast

We're excited to announce the Greenhouse partnership with the pay-per-applicant job ad exchange, Appcast! Appcast is a new way to advertise your open jobs on a ‘pay-per-applicant’ basis across a network of thousands of career and consumer sites. It works seamlessly with Greenhouse and requires no further integration. Best of all, it’s free to deploy and simple to only pay when someone applies to your job ad. 
What this means to Greenhouse Users: The pay-per-applicant job ad exchange e...

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[$1WSO] Step-by-Step Blueprint Reveals How To Start Profiting With CPA Marketing FAST!

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Our exchange system allows you to pick and choose who you want to follow, like, view and skip those who you are not interested in. The exchange system is very simple. Every time you like, follow, or view another members social media pages you will receive coins which then you can use to get more followers, likes, views or visitors to your website or social media pages.
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Arbonne Product Reviews - Superior or Deficient?

Arbonne Product Reviews - Superior or Deficient?

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A Wealthy Affiliate Review

A Wealthy Affiliate Review Product Name: Wealthy Affiliates
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Nossa especialidade é o CPA Marketing, que significa Marketing do Custo por Ação. Através de campanhas de Marketing de Performance geramos vendas/leads para as mais variadas segmentações de campanhas.
Neste caso o Anunciante paga apenas um Custo por Ação, um CPA, e o Afiliado recebe um CPA por venda/lead gerado.
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Data Can Reveal Consumers’ Emotional Impact from Ads

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.
Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky.
More than a decade ago, Harvard Business School professor Gerald Zaltman reported that 95% of consumers’ purchase decision-making takes place in the subconscious mind without their awareness.
But to date, the majority of marketing studies have used only surfa...

Updated MRAID Spec Could Be A Mobile Video Demand Driver

Specs and standards aren’t that sexy, but industry experts say the Interactive Advertising Bureau’s recent video addendum to rich media standard MRAID could be one of the keys to unlocking more programmatic mobile video dollars.MRAID is a mobile standard, used by many publishers and app developers, to render and serve mobile rich media programmatically. However, there is no common standard for mobile video.
Most mobile publishers support VAST [Video Ad-Serving Template] standards for ...

Roku Measuring Through Nielsen; Google Promotes Better Attribution

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OTT Metrics
Nielsen is bringing better measurement to Roku’s streaming players and to Roku TV. “We believe all TV will be streamed, and with it all TV advertising,” said Scott Rosenberg, VP of advertising at Roku. “With Nielsen, we’re integrating these capabilities directly into the Roku OS, enabling Roku’s channel publishers and advertisers to measure and transact on the industry’s leading metrics.” Adve...

LinkedIn’s Display Offering No Longer A Strength

LinkedIn’s display business deteriorated during Q1 2015 and will continue to tumble, the company said during its quarterly earnings call on Thursday. While LinkedIn reported Q1 revenues of $638 million, up 35% YoY, its disappointing Q2 and full-year guidance ($670-$675 million and $2.9 billion respectively) sent shares plummeting more than 25%.
During the call, CFO Steve Sordello referred to a “secular shift away from display” as the firm’s sales force transitions to its new ad produc...

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Mobile Ad BlogResources | Insights | Company News

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3 Reasons You Should Consider Buying Mobile Media by Cameron Fitchett | Apr 30, 2015 | Knowledge Base
Why buy mobile media? It’s an important question to ask, especially considering how mobile campaigns are often ha...

Wiley CPAexcel Introduces 2,400 New CPA Exam Questions to Its CPA Review Course, Now Offers 12,000 AICPA Practice Questions

Sample CPAexcel Supplemental Question (Graphic: Business Wire)

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HOBOKEN, N.J.--(BUSINESS WIRE)--Wiley, a global leader in education and test preparation, announced the addition of 2,400 new multiple choice AICPA CPA Exam questions to its Wiley CPAexcel CPA Exam Review Course.
“Drilling on practice questions in the actual Prometric interface is absolutely critical to students’ confide...

PokerStars Institutes Massive, Retroactive Change To Affiliate Program

Chris Grove, May 1, 2015 10:23 PDT@OPreport

The world’s largest online poker site is set to make a drastic – and retroactively applicable – change to its affiliate program.
That’s per an email from PokerStars to affiliates (included in full below) announcing that as of June 1st, revenue share will only be paid on referred players for the first two years of the player’s activity.
The previous terms saw affiliates credited with revenue share for the lifetime of the player.
The change appl...

Affiliate Mission Launches Affiliate Program with

May 1, 2015
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A small team of entrepreneurial minded individuals founded in 2003. Since then, has expanded in growth and revenue proportionately. Furthermore, this unconventional merchant has yielded convenience and efficiency to both restaurants and consumers alike through:

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