Videology Adds TV; Gannett Does Better Than Expected

October 21st, 2014 - 12:03 am By AdExchanger Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.
Videology Adds TV
Videology wants to support television buys. Though the firm’s main focus has been on the Internet video marketplace, advertisers and agencies are increasingly coordinating their web and TV budgets. It says 50% of revenue now comes from TV budgets. “Marketers are interested in holistic planning,” said CEO Scott Ferber. “They are saying, ‘Can I bring the...

Yahoo In Talks To Buy Video Ad Platform BrightRoll For Around $700M

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Yahoo has been building up its video and video advertising content, and we have heard that it may make another key acquisition in the area to further raise its game. The company is in talks to acquire BrightRoll, the cross-platform digital video advertising service.
TechCrunch has heard that term sheets have been signed, and that the price, if the deal is completed, could be anywhere from $500 million to $1 billion, but looks likely to be in the region of $700 million – $725 milli...

Digital Ad Revenues Hit Landmark High in First Half High of 2014, Surging to $23.1 Billion, According to IAB Internet Advertising Revenue Report

Monday, October 20, 2014
Digital Ad Revenues Hit Landmark High in First Half High of 2014, Surging to $23.1 Billion, According to IAB Internet Advertising Revenue Report Mobile Jumps 76% Year-over-Year & Overtakes Banner Ads

Report Includes First-Ever Mobile Ad Format Breakdowns
NEW YORK, NY (October 20, 2014) — Internet ad revenues climbed to an historic first half-year high of $23.1 billion, according to the IAB Internet Advertising Revenue Report released today by the Interactive Advertis...

Your network equals your net worth: The power and importance of mentors

Posted By: Bill Sheridan on October 21, 2014 in Uncategorized
You wanna know what’s on the minds of young professionals these days?
Ask them. They’ll tell you.
We have, time and time again. Every time Tom Hood steps in front of a crowd of CPAs, he asks them what’s on their minds.
Here’s what they’re saying: Some of the biggest issues they’re dealing with these days involve personal development, growth, keeping up with change, and building valuable networks. Their solutions to those problems...

Beaconing & the Retailer Programmatic Ad Exchange

Shoppers are about to start receiving highly targeted ads directly from brands while in stores, near where specific products are sold.
This programmatic ad buying is coming to retailers, courtesy of beacons.
Swirl Networks, the ad network company whose beacon platform is used by Timberland, Lord & Taylor and Kenneth Cole, among others, just introduced the Swirl Ad Exchange (SWx) for proximity-based, in-store mobile marketing.
The idea is essentially to create a private ad exchange controlled ...

Swirl Launches Mobile Ad Exchange To Reach In-Store Shoppers

Swirl Networks, a mobile marketing tech company, on Monday announced the launch of Swirl Ad Exchange, a programmatic ad exchange for “proximity-based in-store mobile marketing.”
The exchange will allow advertisers to reach consumers while they shop in participating retail locations across the U.S., per a release. The location-based targeting relies on iBeacon technology, and Swirl will let retail stores create private ad exchanges.
The company says the platform works with any Bluetooth Smart b...

Swirl launches mobile ad exchange

Oct. 20, 2014
Mobile marketing technology company Swirl Networks Inc. has announced the launch of Swirl Ad Exchange (SWx), a programmatic ad exchange for proximity-based in-store mobile marketing. According to the company, Swirl’s platform enables retailers and brands to reach consumers with highly relevant content and offers delivered to their smartphones while they shop in participating retail locations nationwide.
Swirl Ad Exchange offers a full suite of proximity-based mobile marketing ca...

Power To The Content Creators Social Platform Hang W Monetizes With Custom Video Ad Units

Broadcasters on the social video platform Hang w/ have a new incentive for sharing their live content: advertising revenue. The platform’s parent MEDL Mobile announced yesterday that they are integrating ad notifications into their broadcasts, playing a short video before each broadcast and offering a rich media ad unit afterwards.
“I believe the real money is going to be earned not just by the household names, but by these kids who are living the life of an artist and sharing it live,”
said...

Mobile & Social Ads Power First-Half US Digital Revenues Of $23B [IAB]

Mobile came in at $5.3 billion and Social was $2.9 billion. Greg Sterling on October 20, 2014 at 12:55 pm


Today, the IAB announced first half ad revenues for the U.S. market of $23.1 billion. This represents modest 15 percent growth over the first half of 2013. Second quarter revenues were $11.7 billion, up from $10.3 billion the previous year.
The numbers suggest full-year digital advertising spending of around $49 billion. Roughly 71 percent of revenue is concentrated at the top, withi...

Marketing Day: Apple Earnings Report, Getting Content Marketing Buy-In & Snapchat Ads

Amy Gesenhues on October 20, 2014 at 5:05 pm
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land: Apple Earnings: $42.1 Billion, Driven By Nearly 40 Million iPhones SoldApple announced fiscal Q4 results. Revenue beat expectations with $42.1 billion and profit of $8.5 billion. A year ago Apple’s quarterly revenue was $37.5 billion. Apple said that 60 percent of its revenue was from outside the US. Her...

Mobile Search Advertising Around The Globe

Working with some of the world’s largest and most sophisticated advertisers, our research uncovered many interesting trends that highlight the increased value of mobile devices as a mission critical channel for advertisers.
Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $6 billion in annualised ad spend on the Marin platform, we analysed data from around the world to create this report.
Use this benchmark data to measure your current campaigns,...

China Internet: Advertising Stable, Mobile Gaming OK, Video Not So Much, Says Pacific Crest

By Shuli RenPacific Crest‘s Cheng Cheng just came back from a trip to China and has a few takeaways to share, just in time for the Chinese Internet companies’ third-quarter earnings.
Analysts are worried that China’s mobile gaming revenue weakened in the third-quarter. Last month, Qihoo 360 (QIHU) published a market research report showing that revenue growth in the second half would slow to 75% and further down to “only” 42% next year. J.P. Morgan, for instance, cut its price target for Tencen...

Four Essential Metrics You Need for Your Next Mobile Ad Campaign (#4 is a Must)

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Do you want to learn as much as you possibly can about mobile marketing and mobile advertising?
If so, you’ve come to the right place. I wrote extensively about mobile in my Amazon best-selling book, Go Mobile. In addition, 60 Second Communications (the agency behind the 60 Second Marketer) runs mobile campaigns for several global corporations as well as several small- to mid-sized businesses.
Long story sh...

First Half Ad Revenue: Search Dominates PC Ads But Not Mobile

Search-display gap smaller in $5.3 billion mobile market. Greg Sterling on October 20, 2014 at 2:07 pm


The IAB has released its first half 2014 digital advertising revenue figures. Total US digital revenues grew 15 percent compared with a year ago to $23.1 billion. Total second-quarter revenues were roughly $11.7 billion.
Paid search was the largest single category of online advertising, though its overall share of the pot declined from 43 percent to 39 percent in 2014. Actual dollars we...

CPA Canada offers guidance to help not-for-profit directors operate a social enterprise

TORONTO, Oct. 20, 2014 /CNW/ - Charities and not-for-profits organizations (NFPs) can turn to a new publication from the Chartered Professional Accountants of Canada (CPA Canada) for guidance if they are considering or already conducting activities through a social enterprise.
20 Questions Directors of Not-for-Profits Should Ask About Social Enterprise identifies key concepts in the burgeoning sector. The term "social enterprise" encompasses a wide range of meanings but the basic requirement ...

JoomPlace Affiliate Program

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Welcome to JoomPlace Affiliate program!
By becoming our affiliate partner you can start earning right away!
WHAT IS AFFILIATE PROGRAM AND HOW DOES IT WORK? Affiliate program is a unique way to earn money by referring new visitors to JoomPlace website. An affiliate partner places JoomPlace banner/link on his website and receives a 15% commission every time a referred visitor makes a purchase in our Store.
WHY TO JOIN? JoomPlace is a...

Affiliate Text Links vs. Banners

I am asked regularly by clients what types of links are best for their affiliate program and I give the same answer, it depends. What do I mean it depends? Every affiliate promotes a merchant differently. For example, some use text links embedded within content, while others prefer banner ads to help convert traffic from their site. I would never say go with one over the other, as both are essential to the growth of an affiliate program, but I would do an analysis of your current creative invent...

For Bloggers: Warby Parker Affiliate Program

Disclosure: This post may contain affiliate links which means you may have the opportunity to financially support my small business.October 20, 2014 by Elizabeth Barnett Leave a Comment


Have you heard of Warby Parker? They are an up-and-coming company that sells awesome designer eyewear, both prescription and sun. Warby Parker believes that buying glasses should be easy and fun. It should leave you happy and good-looking, with money in your pocket. In addition to their many collaborations wi...

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