Today we launch the v2.0 release of the DoubleClick Ad Exchange Seller REST API. This release adds support for associating a single user to more than one account.
If your user ID is associated with only one account, you can continue to use v1.1 of the API as you have previously, although we recommend you always use v2.0 of the API. If your user ID is associated with more than one account, you must use the v2.0 API and supply the accountId of the appropriate customer account with each request.
Primarily the purpose of these two projects is different. Content Locking is more about long term locks and has a heavy handed approach with many settings, custom blocks, views integration, etc. This project is more about a simple don't edit at the same time module. The locks are ephemeral and they are stored in the cache table, where they can be broken by any cache clear and has very simple global timeout settings. (Though per content type settings are in the works)
Furthermore, this module wo...
Marketers weigh in on its longevity By Lauren Johnson
Photo: Getty Images
Mobile check-ins were red-hot when Foursquare launched in 2009, followed by Facebook Places in 2010. But by 2012, the trend had lost significant steam and is now rarely used in branding efforts. Even Foursquare’s massive redesign only a couple of months ago made it clear that check-ins are not as key as they used to be in driving the social app’s business forward.
But a new case study from Denny’s suggests that ...
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Union Flag design competition: Pick the best new flag for the UK if Scotland leaves On Monday we challenged the creative industry to come up with a new flag for the UK if Scotland... Read more
SapientNitro, HeathWallace, Great Fridays & Bell Pottinger Wired head up financial polls in The Drum Digital Census SapientNitro has ranked top of this year’s The Drum Digital Census with digital fee income of £142,809,847. ... Read more
M&C Saatchi Mobile’s global CEO, James Hilton,...
September 17th, 2014 - 12:03 am By AdExchanger Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.
Does Apple Care?
CEO Tim Cook draws a hard line between Apple’s mission and other companies that plumb for data. In a TV interview with Charlie Rose, he said, “Our business is not based on having information about you. You’re not our product. Our products are these, and this watch, and Macs and so forth. And so we run a very different company.” Insert frowny face for...
Microsoft opens up all mobile app inventory to global ad exchange
Microsoft has opened up all its mobile app inventory to its global ad exchange, letting advertisers bid for mobile advertising in real time via a single marketplace.
Advertisers will be able to buy Windows mobile app inventory programmatically for the first time via the Microsoft Ad Exchange (MAX), with mobile browser inventory to be made available from October.
The move forms the latest part in Microsoft’s ongoing programmati...
The fanboys flocked. The tech press praised. (Well, mostly.) On Tuesday, Apple introduced the long-awaited iPhone 6, the company’s first new smartphone model since iPhone 5’s debut two years ago. In fact, Apple announced two new iPhone 6 models — both with larger screens and faster A8 processors.
The rollout of these new models on September 19 may be the tipping point marketers need to move to richer mobile display ads. After all, Apple owns 42 percent of the market and 51 percent of mobile imp...
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September 11th, 2014 - 12:03 am By AdExchanger Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.
360i President Jared Belsky calls for programmatic reform in a column for AdAge, citing confusion about automation, opaque operating models and a general lack of integration. "Agencies are in the business of being trusted advisors," he says. "Current programmatic models aren't designed around this trusted advisor theory, which is leading more marketers to cons...
11 Sep 2014 No Comments
Google Doubleclick Ad Exchange has released new program policies for the benefit of its publishers. Recently, it has announced that sites viewed on a desktop device are eligible for 5 Ad exchange ad units per page. For mobile sites, however, they can display up to 3 Ad Exchange ad units per viewable area.
What does this mean to the publisher?
1) Monetization Opportunity
Well this puts you an advantage because it allows for more opportunities for monetization. You ge...
This is the latest in a series of articles that explains, in plain English, new technology tools and platforms that are changing the face of digital media. To suggest new entries, please email me.
Advertisers, agencies, publishers and ad middlemen are buying more of their media through ad exchanges than ever before, but there’s often confusion around what they actually are. Here’s a primer — in as plain English as possible — on ad exchanges, how they work, and what they’re used for:
What is an...
Written on Sep 16, 2014 Author Sigal Bareket | Tools for measuring mobile advertising campaign performance have become so advanced in the last year that it’s only a matter of time before every brand and agency with user-targeting needs will start looking into running performance-based campaigns.
Many of today’s leading brands have already started using predictive-targeting models for mobile ad campaigns and are producing measurably better results than less targeted efforts. This is a huge d...
By Vasanth R on September 11, 2014 4:28 AM in Mobile, Zust In / Comments
ShareIndia has already been recognised as the worlds’s fastest growing smartphone market, and is now proving to be a huge gold-mine for advertisers as well. Mobile advertising volume in India has grown the fastest in the world since July 2013 by 260%, and is also the fastest growing region in Asia-Pacific with 70% year over year growth. In a report by Opera Mediaworks titled State of mobile Advertising, the recent ad-sp...
Posted by Contributor on 9/17/14 • Categorized as Thinking Aloud
by Kassi Belz, president of MassMedia
As consumers increasingly turn to their mobile devices for a wide array of information and entertainment, advertising agencies and brands across the nation are beginning to focus more intently on the integration of mobile advertising strategies.
While mobile campaigns present a number of unique challenges, they provide companies with valuable opportunities to reach consumers at the palm of ...