"On TV And Video" is a new column exploring opportunities and challenges in programmatic TV and video.
Today’s column is written by John A. Holmes, partner at Sq1.
Programmatic television is the future of advertising. By purchasing TV inventory programmatically, brands can pair the full-screen sight, sound and motion experience of television with the advanced audience segmentation that has for years made online advertising so attractive.
Yet many agencies hesitate to start reaping t...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.
Facebook Video is gaining speed, but YouTube has more inventory and offers advertisers more options. The WSJ polls buyers, who are impressed with Facebook’s video reach but aren’t fully sold. “The growth of video views on Facebook is staggering,” said Digitas CIO Adam Shlachter. “But it’s still not 100% clear what the opportunities are to capitalize on that.” Though YouTube is no...
SOCIAL MEDIA EXPERT (s) -- Part time / Mobile Advertising Platform
o BREMOBILE is looking for "Part-time SOCIAL MEDIA EXPERTS" to assist with our Mobile Advertising App-Social Media Campaign.
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In the first two ‘Going Mobile’ posts we explored how cross-device matching works and how ads are targeted and delivered to those users. In this long overdue post, we’ll go from the theoretical to the practical and go through some best practices for getting the most from your cross-device retargeting campaigns.
1. Figure out what your goals areThis is the basic step that should kick off any marketing campaign. Determine what you want to accomplish. Cross-device retargeting can help you accomplis...
Kathleen Schneider Monday, 20 April 2015.
In 1963, David Ogilvy said, "It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read. Therefore, study the graphics used by editors and imitate them. Study the graphics used in advertisements, and avoid them." More than fifty years later, while technology has evolved and smart devices have become ubiquitous, advertisers and publishers are still crying...
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We have heard over and over again about the importance of a good and well targeted advertisement, but rarely do we hear the case for a ridiculously bad ad.
We like to say in the blogosphere that it is great to be loved and it is great to be hated. As long as you can incite a passionate reaction from an audience, you are doing something right. The same works for advertisements. Take a look at the following ad that was submitted to YouTube and was subsequently submitted to Reddit and received 531 ...
By Benjamin Alexander-Bloch, NOLA.com | The Times-Picayune The Times-Picayune Email the author | Follow on Twitter on April 24, 2015 at 8:51 AM, updated April 24, 2015 at 9:04 AM
Audubon Nature Institute's sustainable seafood program has become a Sustainable Seafood Affiliate with FishChoice, a national website that allows consumers to find Louisiana restaurants serving local, sustainable catch.
"The FishChoice mapping will help show people where they can go, what local restaurants are taki...
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I spent the first three months of 2005 working on an ad serving technology called Yield Manager. The product packaged the proprietary predictive optimisation we had developed at Right Media into a software product that other companies could use to run their online advertising businesses.
The fundamental idea behind the project was that we could treat every ad impression as a real-time auction where thousands of advertisers could bid based on a predictive model. Almost by ...
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2015 年 4 月 25 日
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