Programmatic TV: Agencies Should Start Watching And Investing

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"On TV And Video" is a new column exploring opportunities and challenges in programmatic TV and video.
Today’s column is written by John A. Holmes, partner at Sq1.
Programmatic television is the future of advertising. By purchasing TV inventory programmatically, brands can pair the full-screen sight, sound and motion experience of television with the advanced audience segmentation that has for years made online advertising so attractive.
Yet many agencies hesitate to start reaping t...

Video Competition Heats Up; Publishers Building Platforms

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Facebook-YouTube Showdown
Facebook Video is gaining speed, but YouTube has more inventory and offers advertisers more options. The WSJ polls buyers, who are impressed with Facebook’s video reach but aren’t fully sold. “The growth of video views on Facebook is staggering,” said Digitas CIO Adam Shlachter. “But it’s still not 100% clear what the opportunities are to capitalize on that.” Though YouTube is no...

SOCIAL MEDIA EXPERT (s) -- Part time / Mobile Advertising Platform (Maryland)

SOCIAL MEDIA EXPERT (s) -- Part time / Mobile Advertising Platform

THE OPPORTUNITY:

o BREMOBILE is looking for "Part-time SOCIAL MEDIA EXPERTS" to assist with our Mobile Advertising App-Social Media Campaign.
o Our Social Media Campaign started on April 1,2015 across all major Social Media platforms.
o Although we have thousands of followers, we are in need of additional marketing support as we deploy our Mobile Advertising Platform in the United States on June 1, 2015.
o We launch in Canad...

5 Best Practices For Cross-Device And Mobile Retargeting

In the first two ‘Going Mobile’ posts we explored how cross-device matching works and how ads are targeted and delivered to those users. In this long overdue post, we’ll go from the theoretical to the practical and go through some best practices for getting the most from your cross-device retargeting campaigns.
1. Figure out what your goals areThis is the basic step that should kick off any marketing campaign. Determine what you want to accomplish. Cross-device retargeting can help you accomplis...

Blending in: the reality of native mobile advertising

Kathleen Schneider Monday, 20 April 2015.
In 1963, David Ogilvy said, "It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read. Therefore, study the graphics used by editors and imitate them. Study the graphics used in advertisements, and avoid them." More than fifty years later, while technology has evolved and smart devices have become ubiquitous, advertisers and publishers are still crying...

First Affiliate Network Exclusively for Card-linked Offers Gains Traction

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Weekly Roundup: April 19-25

What goes well with a lazy Sunday? Why, that would be our Weekly Roundup! 
7 Psychological tricks for getting more work done – Inc.
CPAs select security as top technology priority – Journal of Accountancy
Is your business in growth mode? You might need tax help – The Globe and Mail
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The Virality of Bad Commercials

We have heard over and over again about the importance of a good and well targeted advertisement, but rarely do we hear the case for a ridiculously bad ad.
We like to say in the blogosphere that it is great to be loved and it is great to be hated. As long as you can incite a passionate reaction from an audience, you are doing something right. The same works for advertisements. Take a look at the following ad that was submitted to YouTube and was subsequently submitted to Reddit and received 531 ...

Audubon sustainable seafood program becomes national FishChoice affiliate

By Benjamin Alexander-Bloch, NOLA.com | The Times-Picayune The Times-Picayune Email the author | Follow on Twitter on April 24, 2015 at 8:51 AM, updated April 24, 2015 at 9:04 AM
Audubon Nature Institute's sustainable seafood program has become a Sustainable Seafood Affiliate with FishChoice, a national website that allows consumers to find Louisiana restaurants serving local, sustainable catch.
"The FishChoice mapping will help show people where they can go, what local restaurants are taki...

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Become An Affiliate!

At The School of Trading we offer the unique opportunity for select individuals to make extra cash by becoming an affiliate for us! Our affiliates are rewarded with a 25% commission rate for each sale they make. How it works is we provide you with a unique affiliate link which you can post on your blog, website, social media, or share with friends, and each time someone visits our site from your link and buys our course, you get 25% of the sale! Simple as that! It's completely free to sign up, a...

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Q Golf provides a world of opportunities and handles all activities via our o...

Digital trading: Celebrating 10 years of the ad exchange

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AppNexus
I spent the first three months of 2005 working on an ad serving technology called Yield Manager. The product packaged the proprietary predictive optimisation we had developed at Right Media into a software product that other companies could use to run their online advertising businesses.
The fundamental idea behind the project was that we could treat every ad impression as a real-time auction where thousands of advertisers could bid based on a predictive model. Almost by ...

Using Ad Swap To Grow Your Subscribers List

Liability: First-class portal and its parent company do not warrant or assume any legal liability or responsibility for the quality, accuracy, completeness, legality, reliability or usefulness of any information, product or service represented on this website. The information provided on First-class portal is for educational or entertainment purposes only. Anyone using the information on First-class portal, whether medical, legal, business or other, does so at his or her own risk, and by using ...

How to Do a Massive Day's Work (When You REALLY Need To)

2015 年 4 月 25 日
118,670分享到领英Say you need to complete a major project or tackle a task you've been putting off. Or maybe you desperately need to crank out a ton of work in a short period of time, yet you never seem able to find that time.
What you need is an exceptionally productivity day.
Keep in mind that the following isn't suitable for everyday use; try that and you'll soon burn out. But, once in a while, it's the perfect cure for the "Will I ever manage to get that done?" blues.
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How to Make Money With CPA Offers

Uploaded by Thomas Ballou on April 24, 2015 at 4:04 pm

Here’s the Secret to Make Money with CPA Offers: Up to $1000 a Day! Watch it here: http://www.hoply.info/how-to-make-money-with-cpa-offers-1000-a-day/
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Affiliate Mission Launches Affiliate Program with Florence EIseman

Posted by site_master on April 21, 2015  /   Posted in Uncategorized
Affiliate Mission is proud to announce the launch of Florence Eiseman’s Affiliate Program!
Florence Eiseman, an exclusive front runner of “simply chic” children’s apparel, has recently launched an affiliate program via Affiliate Mission.  In brief, Affiliate Mission, rapidly ascends the ladder as a leading North Carolina based affiliate management p empire.
In 1945, Florence Eisenman came into fruition as a hobby which late...